How Community, Values, and Insight Fuel Brand Growth with Lisa Gutierrez

In this new Her Business Playbook interview, Lisa Gutierrez, CEO of Dos Hermanos, shares how the strongest brands grow by pairing insight with instinct and by staying deeply rooted in the communities they serve.

As the leader of one of the fastest-growing inner–city–based businesses in the U.S., Lisa offers a compelling perspective on what it takes to scale a brand without losing its soul. Her approach blends data, values, and a deep commitment to people and place, proving that growth and impact can go hand in hand.

In the conversation, Lisa breaks down how Dos Hermanos has grown with intention by:

• Letting data guide the what

• Letting values guide the how

• Investing deeply in community as a place to gather, connect, and belong

Through her leadership, Lisa makes it clear: the strongest brands don’t just serve customers, they serve people.

What you’ll hear in this episode Listeners will gain insight into:

• How to balance business growth with community impact

• Building a brand that reflects culture, identity, and belonging

• Leading with both intuition and strategy

• Creating spaces that foster connection beyond transactions

Why this episode matters

Her Business Playbook exists to spotlight real leadership stories beyond titles and accolades, and to uncover the decisions, mindsets, and playbooks that drive long-term success. Featuring Lisa Gutierrez reinforces that mission by highlighting a leader who is not only growing a business but shaping her community and redefining what impactful brand leadership looks like. Whether you’re scaling a company, leading a team, or building a brand with purpose, this conversation offers lessons you can put into practice right away.

Listen or watch now on YouTube or Apple Podcasts.