How to Scale with Memorable Brand Moments with Lisa Ingram, CEO & Board Chair of White Castle

In this launch episode, Lisa Ingram, CEO & Board Chair of White Castle, the world's first fast food hamburger chain, shares an inside look at what it takes to lead a legacy brand while continuing to innovate in a competitive business landscape. As a fourth-generation leader, Lisa brings a rare perspective on balancing tradition with transformation, and doing so with clarity, purpose, and heart.

Listeners will hear Lisa discuss:

• How to scale a business without losing brand authenticity

• The role of memorable brand moments in driving loyalty and growth

• Leading with values in a multi-generational, family-owned organization

• Navigating leadership as a woman at the helm of a nationally recognized brand

  
  

This episode is packed with practical insights and strategic takeaways for founders, executives, and brand builders at every stage.

Why This Episode Matters

Her Business Playbook was created to spotlight real leadership stories, beyond titles and accolades, to uncover the decisions, mindsets, and playbooks that drive long-term success.

Launching the podcast with Lisa Ingram underscores our mission: to highlight women who are not only running businesses but building brands that last.

Whether you’re growing a startup, leading a corporate team, or refining your personal brand, this conversation offers lessons you can immediately apply.

Listen or watch on YouTube or Apple Podcasts.